Privacy Policy

Table of Contents

Last updated: November 11, 2024

This Privacy Notice for Urvara Farm Tech (OPC) Private Limited (“we”, “us”, or “our”), describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:

Download and use our mobile application (Fend), or any other application of ours that links to this Privacy Notice
Use Mobile Application: Fend is an AI powered equipment sharing platform designed to connect farmers with available machinery
Engage with us in other related ways, including any sales, marketing, or events

Questions or Concerns?

Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services.

If you still have any questions or concerns, please contact us at .

Summary of Key Points

This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.

Information Processing: When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Sensitive Information: Some information may be considered ‘special’ or ‘sensitive’ in certain jurisdictions. We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law.
Third-Party Information: We do not collect any information from third parties.
Processing Methods: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process your information only when we have a valid legal reason to do so.

1. What Information Do We Collect?

Personal Information You Disclose to Us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you:

Register on the Services
Express interest in obtaining information about us or our products and Services
Participate in activities on the Services
Contact us

Personal Information Provided by You

The personal information we collect may include:

Names
Phone numbers
Email addresses
Mailing addresses
Usernames
Passwords
Contact preferences
Contact or authentication data
Billing addresses
Debit/credit card numbers
Job titles

Sensitive Information

When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:

Social security numbers or other government identifiers

Social Media Login Data

We may provide you with the option to register using your existing social media account details. If you choose to register in this way, we will collect certain profile information about you from your social media provider. The profile information we receive may vary depending on the social media provider concerned, but will often include your name, email address, friends list, and profile picture, as well as other information you choose to make public.

Application Data

If you use our application(s), we also may collect the following information if you choose to provide us with access or permission:

Geolocation Information: We may request access or permission to track location-based information from your mobile device, either continuously or while you are using our mobile application(s).
Mobile Device Access: We may request access or permission to certain features from your mobile device, including your mobile device’s contacts, reminders, sensors, storage, and other features.
Push Notifications: We may request to send you push notifications regarding your account or certain features of the application(s).

Information Automatically Collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information includes:

Log and Usage Data: Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services.
Location Data: We collect location data such as information about your device’s location, which can be either precise or imprecise.

2. How Do We Process Your Information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for various reasons, including:

To facilitate account creation and authentication
To deliver and facilitate delivery of services
To send administrative information
To fulfill and manage orders
To enable user-to-user communications
To send marketing and promotional communications
To deliver targeted advertising
To protect our Services
To administer prize draws and competitions
To identify usage trends
To determine the effectiveness of marketing campaigns
To comply with legal obligations

3. When and With Whom Do We Share Your Personal Information?

In Short: We may share information in specific situations and with specific third parties.

We may share your personal information in the following situations:

Business Transfers: During merger, sale, financing, or acquisition of our business.
Google Maps Platform APIs: When using certain Google Maps Platform APIs.
Other Users: When you share information publicly on our Services.
Offer Wall: When you interact with third-party offer walls in our applications.

4. Do We Use Cookies and Other Tracking Technologies?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

5. Do We Offer Artificial Intelligence-Based Products?

In Short: We offer products, features, or tools powered by artificial intelligence technologies.

Our AI Products include:

AI predictive analytics
AI translation

All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties.

6. How Do We Handle Your Social Logins?

In Short: If you choose to register or log in using a social media account, we may have access to certain information about you.

Where you choose to register using social media account details, we will receive certain profile information about you from your social media provider. We will use the information we receive only for the purposes described in this Privacy Notice.

7. How Long Do We Keep Your Information?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. No purpose in this notice will require us keeping your personal information for longer than nine (9) months past the termination of the user’s account.

8. How Do We Keep Your Information Safe?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

While we have implemented appropriate security measures, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

9. Do We Collect Information From Minors?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services.

10. What Are Your Privacy Rights?

In Short: You may review, change, or terminate your account at any time.

Withdrawing Your Consent

You can withdraw your consent at any time by contacting us using the contact details provided below.

Account Information

If you would like to review, change, or terminate your account, you can:

11. Controls for Do-Not-Track Features

Most web browsers and mobile applications include a Do-Not-Track (‘DNT’) feature. At this stage, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

12. Do We Make Updates to This Notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated ‘Revised’ date at the top of this Privacy Notice.

13. How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may email us at urvarafarmtech@gmail.com.

14. How Can You Review, Update, or Delete The Data We Collect From You?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please submit a data subject access request.